Building financially savvy young people since 2018
It started with a conversation at a dinner party in 2017. A group of parents discovered they shared the same frustration: their children had no idea how money actually worked. Schools taught algebra but not budgeting. History but not how compound interest shapes futures.
One parent was a former investment banker who had left the City to pursue teaching. Another was an educational psychologist who specialised in adolescent learning. The third ran a successful small business and remembered her own financial stumbles in her twenties.
Within six months, they had designed a pilot programme. Twelve children attended the first workshop in a community centre in Islington. The feedback was remarkable. Parents reported conversations about money happening at home for the first time. Children started asking questions about prices, savings, even pensions.
Word spread quickly among London parents. By 2020, we had waiting lists and requests from schools wanting in-house workshops. The pandemic forced us to adapt, moving sessions online and discovering that virtual learning could work brilliantly for teenagers especially.
Today we operate across multiple London locations, partner with dozens of schools, and have taught over two thousand young people. Our core mission remains unchanged: every child deserves to understand money before they have to earn it.
"Financial education shouldn't be a privilege. Every young person, regardless of their family's wealth, deserves to understand how money works."
— Founding principle, 2018Experienced educators passionate about financial literacy
Co-Founder & Lead Educator
Former investment banker turned educator. 15 years in finance, 8 years in teaching. Believes complex concepts can always be made simple.
Co-Founder & Curriculum Director
Educational psychologist specialising in adolescent learning. Designs our programmes based on how young minds actually absorb information.
Senior Workshop Facilitator
Former secondary school economics teacher. Brings warmth and patience to every session, making finance accessible to all learning styles.
Teen Programme Specialist
Youth worker background with financial planning certification. Relates to teenagers and makes investing concepts click for older students.
Children don't learn financial skills from lectures. They learn by doing, by making safe mistakes, by seeing concepts in action. Our workshops are interactive, engaging, and designed around how young minds actually work.
We avoid jargon. We use real examples from their lives. We let them practice with play money before real consequences kick in. Most importantly, we make it fun. Nobody ever learned well when they were bored.
We're not financial advisers. We don't sell products. We don't push any particular investment approach or encourage risk-taking. Our goal is literacy, not speculation. We want young people to understand their options, not to follow any single path.
Join the thousands of families who've already invested in their children's financial future.
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